Services: Campaign planning - Media buying
Media: Transport - Out of home
In the run up to the peak summer period of 2023, we were tasked with delivering a beautiful, visually stunning and inviting out of home campaign, reaching new market audiences in the Midlands and along the M4 corridor in key cities such as Birmingham, Bristol, Swindon and Reading, increasing website visitors and new holiday bookings to the resort.
Working alongside Bluestone’s creative team, communicating the natural, coastal beauty surrounding the resort we planned and implemented a vibrant campaign using a mix of digital billboards, shopping mall and rail network screens in places such as Birmingham Grand Central, The Bullring, Cabot Circus and The Oracle to reach an ABC1 family audience with dwell time and an attention grabbing creative.
