Services: Campaign planning - Media buying
Media: Transport - Out of home
Working alongside Bluestone’s creative team, we were tasked with planning an out of home campaign to show the public the beauty of the resort’s beautiful coastal surroundings.
With beautiful and unique photography, this campaign was displayed in key areas to attract new visitors from outside of Wales. Bluestone’s market is very strong in their local market of South Wales however they wanted to reach and develop a relationship with ABC1 families from the Midlands and along the M4 corridor to Reading, including cities such as Birmingham and Bristol.
Using a mix of roadside and key shopping mall digital large format along with transport media, we were able to provide scale, visibility and geographical mass coverage to increase Bluestone’s reach and build a solid upscale in bookings from the required areas.
