Services: Campaign planning - Media buying
Media: Out of home
Over the past 5 years, we have worked with Bupa Dental Care on multiple out of home advertising campaigns to help increase awareness and patient recruitment across various locations throughout the UK.
We have utilised multiple media types such as supermarket digital large format and fuel pumps to provide a close proximity campaign with high dwell time, resulting in new patient uptake at select clinics where required.
A campaign with multiple media outlets to ensure maximum saturation and visibility to all key audiences. With this in mind, we developed a strategy to use various media types, relevant to reaching the highest volume of key audiences in specific cities, delivering striking and relatable audible and visual creative.
Media rationale examples were to use London Underground for mass exposure and dwell time, bus for repetition and geographical reach, print to target a more elderly audience, digital and social media for close proximity and repetition and radio for an audible approach reaching those who are visually impaired.
