Services: Campaign planning - Media buying - Creative - Poster production - Audio production - TV production - Digital/online
Media: Transport - Out of home - Digital audio - Television - Online/social
After completing a very successful collaborative campaign for all four gas networks, we were lucky enough to have been successful in winning an additional tender to complete Cadent Gas’ summer carbon monoxide awareness campaign.
Similar to their previous collaborative campaign, this was designed to reach a mixed audience, including BAME groups, the vulnerable and the elderly in addition to families holidaying both in the UK and overseas. A campaign to communicate the importance of carrying a portable carbon monoxide detector with you at all times and the risks and dangers that many will not realise are present during the spring and summer months.
With a mixed media approach across Cadent Gas’ territory, including cities, coastal areas, parks and during events such as marathons and festivals, we positioned a vibrant, eye-catching creative in front of their audience while at the beach, traveling to work, listening to home audio devices and watching TV.
Using mobile media such as digital ad-vans and digital billboards, we could switch creative autonomously and position the campaign in key, out of town locations as well as reaching commuters through transport media, London underground and digital audio. The final piece being a TV element, using Sky AdSmart to reach specific groups while at home, underlaid with targeted online display and social media.
