Services: Campaign planning - Media buying - Creative - Poster Production - Radio production
Media: Transport - Out of home - Print - Social - Radio
We were tasked by Cadent and Whitby to provide a media campaign communicating the new proposed hydrogen village project to the public with a targeted, hyper local campaign in Whitby near Ellesmere Port. A campaign to increase awareness of the project and to drive uptake in those willing to take part in developing a fully hydrogen powered village of 2,000 homes, increasing visitor numbers to the local visitor centre for education on the benefits and improvements of the scheme and what subsidised elements are available in making homes powered solely through hydrogen.
We focussed on (due to the lack of large format in the area), a mix of small format out of home, print. Social and local radio to reach Whitby in its entirety with very minimal waste, dramatically improving knowledge of the project and increasing participants in the scheme.
