Services: Campaign planning - Media buying
Media: Transport
Working in collaboration with Anonymous, we were tasked to hit the capital with vibrant traveling media, driving Dione’s brand awareness to the public and delivering key messages which highlight their commitment to using clean energy to ‘power the crypto revolution’.
Using wrapped taxi’s in zones 1 and 2 central London, we were able to provide greater reach throughout the capital, hitting areas such as Leicester Square and Piccadilly with repetition over a 4 week period.
In addition to the exposure delivered by the vibrance of the taxi’s, we also took advantage of the internal seat back spaces to provide more information and increase uptake in the token’s activity through their wallet via QR code activation.
