Services: Campaign planning - Media buying - Creative - Poster Production - Audio production
Media: Transport - Out of home - Radio
Mazuma Accountants, not your average accountants. Following a period of significant growth and investment, Mazuma approached J Seven Media to plan and develop a campaign to add a different level to their current online and social advertising activity, enabling them to further expand and increase their footprint across Wales to small and medium sized businesses.
We were tasked with communicating their ‘Purple envelope’ accounting service to small businesses such as hairdressers, builders, carpenters and others who are busy working within their businesses, with little time for precise filing and bookkeeping.
Creating relevant copy and vibrant design in line with Mazuma’s bold branding, we developed copy which would resonate directly with these individuals. The carpenter that throws invoices and receipts on their dashboard while driving to and from different jobs. The single mum who is working from home, using her dining table as her office and the hairdresser who has a drawer in their salon to store all their filing. Key examples of situations where the purple envelope service would fit perfectly with their needs, allowing them to put all receipts and documents into one envelope, send away securely and have their accounts prepared and filed accurately.
From a media placement perspective, it was key to reach individuals while listening to the radio in their salon, filling the van up with fuel each week and while driving to and from their place of work each day. A combination of traditional radio, fuel pump advertising and digital billboards across South Wales were launched with their vibrant campaign.
Accounting designed for:
