Optic Shop Why Pay More

Services: Campaign planning - Media buying - Creative - Audio production - Poster production

Media: Out of Home - Audio - Digital

We have worked with The Optic Shop for all advertising activity since 2016, with many multi channel campaigns across Wales and Englans to promote the retail side of the business for the sale of prescription and non prescription glasses, sunglasses and ski goggles.

Optic Shop have positioned themselves as a premium retailer in the optical industry with 5 physical opticians locations across Wales and an online ecommerce arm shipping internationally.

Each campaign is centered around the message… Why Pay More? For designer frames. They have a unique offering with up to 30% off MRP on designers such as Ray-Ban, Tom Ford, Oakley and Maui Gym to name a few and we have helped the business thrive and grow over the years with vibrant advertising campaigns and strong copy.

A mix of out of home, audio and online/social have been the bread and butter of their campaigns since 2016, yielding strong results year on year.