Services: Campaign planning - Media buying - Creative - Audio production - Poster production
Media: Transport - Out of home - Audio
Each year, we work with Premier Leisure Parks in the run up to and through spring and summer to promote the sale of holiday homes such as caravans and premium lodges at both of their parks on the beautiful Gower Peninsula.
Targeting ABC1 adults and families with disposable income in select areas along the M4 corridor from Cardiff to Swindon with addition of the midlands due to access via both M5 and M50 to South Wales.
We worked with the team at premier Leisure Parks to develop campaign creative and copy which displays and communicates the beauty of their locations, the incredible coastal views and the luxury ‘Home from Home’ lifestyle available in the heart of the Gower.
From a media placement perspective, we used a mix of digital audio (streaming, digital radio and podcasts) to target relevant audiences with addition of transport media and roadside digital large format for geographical reach and repetition, adding in large format digital entrance screens at key service stations along the M4 corridor and the M5 southbound to reach travelling families.
