Services: Campaign planning - Media buying - Creative - Poster Production
Media: Transport - Out of home
Seren appointed J Seven Media to handle a recruitment campaign to drive new applications for those wanting to pursue a career in the care sector. This was in reaction to and in preparation for further growth within the company.
The campaign brief was to reach as many adults from all ages within their catchment areas of South Wales, showing them the vibrant working environment that Seren has to offer.
We developed a media strategy to use unavoidable media such as transport and static out of home to provide geographical reach, imposing exposure and high repetition.
From a creative standpoint, using Seren’s bright yellow colour profile and photography of staff members, we created copy and artwork which would attract significant attention and a clear message… Do You Care?
As a result, their growth was sustained and expanded greatly across the region, allowing them to fulfill new care contracts with new, motivated key members of their team in addition to their current workforce.
