St Mike’s Independent School of the Decade

Services: Campaign planning - Media buying - Poster production - Audio production - Creative

Media: Transport - Out of home - Radio - Social media - Online - Print

St Mike’s Private School and J Seven Media have been working together since 2023, planning and launching multiple campaigns each year to help promote open days/evenings and to increase new student recruitment in the run up to the new term during the summer holidays.

We plan and implement a media strategy to target high affluence families and areas such as Mumbles, Caswell, Langland and other locations outside Swansea which fit the required demographics to communicate key information about the school. Highlighting key awards and accolades which make it stand out against many other independent private schools.

With every campaign, to ensure repetition and visibility, we employ a mixed media approach, using close proximity media such as bus shelters in Key locations and mixing other formats such as local leaflet distribution, radio for an audible element and of course, print and social/online.