Services: Campaign planning - Media buying - Production - Creative
Media: Out of home
J Seven Media began working with Wales & West Utilities back in January 2022 to organise and implement a collaborative National carbon monoxide awareness campaign with all four UK gas networks. Since then, we have worked with all the networks independently to help raise awareness of gas related issues, emergencies and to help reduce incorrect calls to the gas emergency line with a ‘Make The Right Call’ campaign.
We developed copy and creative to communicate the single key message, to ‘Make The Right Call’, encouraging the public to think first and check before calling, with a goal to reduce incorrect calls to the gas emergency helpline which can become a significant issue, causing line congestion during winter months and colder weather periods.
Using Welsh Vinyls across Cardiff City centre, we were able to deliver key messages to mixed residential and commuter audiences such as the elderly, students, young parents and general public, encouraging them to think, check and ‘Make The Right Call’ in an emergency, reducing unnecessary calls to the gas emergency line.
